AI preview·Campaign imagery is AI-generated for pitch purposes·Final assets will be produced via real shoot
COPPER CHIMNEY EST. 1972 Indian Food, Made Unforgettable.
Pitch by MarketinCrew
For Copper Chimney · Apr 2026
02Campaign Two · For Copper Chimney

The Copper
Host.

A familiar voice at every table.

Every iconic place has a personality.
Now Copper Chimney has its own.

Format Character Series
Channels IG · YT · Stories
Built To Recur Weekly
Mood · 02 The Copper Host mood
A face people come back to
Not an influencer. Not a comedian. A familiar host who knows the room.
Scroll
The Copper Host as illustrated mascot
Branding upsell · Beyond social

An illustrated mascot.
Not just a campaign.

The Copper Host can live as a real photo character — or as an ownable illustrated mascot for Copper Chimney. A mascot the brand owns forever. Across menu, packaging, social, on-ground signage, festive design.

Copper Chimney has the legacy. What it does not yet have is a recognisable face. We propose building one — and turning it into a long-term branding asset that lives well beyond a single social campaign.

01The Big Idea

Every iconic place has a personality behind it.

Copper Chimney already has the food, the legacy, and the recall. What is missing online is a recognisable voice — a recurring face the audience comes back to, week after week, the way they used to come back to a favourite restaurant on a Sunday.

The Copper Host is that voice. Warm. Observant. Slightly witty. Not selling. Not performing. Just hosting — the way the best maître d's, restaurateurs and food storytellers always have.

02How It Shows Up

Four host formats.
One recognisable voice.

Each format is repeatable, ownable, and built to slot straight into the existing content calendar. The host carries each one.

The Host Recommends
01
Format 01
The Host Recommends

Signature dishes introduced the way a friend who eats here every week would. Charming, specific, no salesy energy. Burrah Chop. Tandoori Pomfret. Murgh Malai Kebab. Each gets its own moment.

Sample hook First time at Copper Chimney? Start with this.
The Host Observes
02
Format 02
The Host Observes

Relatable dining truths. The order captain in every family. The aunty who insists on extra raita. The kid who only eats naan. Sharp, warm, instantly shareable.

Sample hook Every family has one person who orders for the whole table.
The Host Explains
03
Format 03
The Host Explains

Small food stories, big context. Why roomali is rolled, not pressed. What the tandoor really does. Why dum biryani waits. Brand education without ever feeling like a lesson.

Sample hook Why roomali roti is never just bread.
The Host Welcomes
04
Format 04
The Host Welcomes

Outlet-led moments. New launches. Seasonal menus. Festival specials. The host walks the audience in, table-side. Worli. Bandra. Kuwait. UK. UAE. One voice, every door.

Sample hook Welcome to Worli, where the story began.
03The Shift

From food-led content
to food, personality and hospitality.

Copper Chimney's posts already look beautiful. What they need now is a voice the audience would follow even if the food wasn't on screen.

From
Food-led
content
→
To
Food + Personality
+ Hospitality + Recall
01

A consistent social character

One face. One voice. Across reels, stories and outlets. The audience starts to expect — and miss — them.

02

A stronger human presence

Hospitality moves from the dining room to the feed. Warmth becomes a brand asset, not just a service.

03

Repeatable formats

Recommends. Observes. Explains. Welcomes. Four reusable templates the calendar runs on for years.

04

Legacy made current

The host carries 54 years of brand into a 2026 social feed without ever sounding old or trying too hard.

04Sample Storyboards

Three reels.
One recurring host.

Frame-by-frame mockups for the first three pieces of host-led content. Each one is a template the calendar can run for months.

01

First Time At Copper Chimney? Start Here.

Reel · 9:16 · 30–40s
IG · YT Shorts · Stories
01
Open · Wide
Host walks into the dining room. Direct eye contact with camera. Smiles. "First time?"
02
Insert · Menu
Hands close the menu gently. "Don't open this. Let me make the table easy for you."
03
Match cut · Dish
Burrah Chop arriving, tandoor smoke still rising. "Start here."
04
Quick cuts
Kadak Roomali, Murgh Malai Kebab, Dal, glass of fresh lime. Whole table in 4 seconds.
05
Close · Host
Host smiles. "And finish with the kulfi falooda. Trust me." End mark in copper.
Hook (first 3 seconds)
First time at Copper Chimney? Let me make the table easy for you.
Sound
Soft jazz over restaurant ambience. Host voice mid-volume, conversational. No hype edits, no whip pans. Earned warmth, not performed energy.
Why it travels
A first-visit reel that actually helps the audience. Saveable, shareable, recommendable. Re-shoots monthly with a new starter. Engine, not a one-off.
02

Every Family Has One Order Captain.

Reel · 9:16 · 25–35s
IG · YT Shorts · Paid
01
Open · Host POV
Host watches a family of seven sit down. Voice-over: "Every family has one of them."
02
Wide · Family
One uncle takes the menu, waves the rest off. The rest go back to their phones.
03
Insert · Menu
Uncle's finger moves down the menu like he wrote it. "Two Burrah, one Pomfret, full Kadak Roomali..."
04
Cutaway · Cousin
A cousin tries to add something. The uncle doesn't even look up. Cousin gives up. Family laughs.
05
Host · Camera
Host smiles to camera. "We see you, Order Captain." End mark.
Hook (first 3 seconds)
Every family has one person who decides what everyone is eating.
Sound
Restaurant ambience as the bed. Light tabla touches on family beats. The joke lands by recognition, not sound design. Quiet wins.
Why it travels
A truth every Indian family will tag itself in. Built for shares, not just views. A recurring "We see you ___" series can run all year: the Aunty Who Insists On Extra Raita, the Kid Who Only Eats Naan, etc.
03

Why This Dish Always Reaches The Table.

Reel · 9:16 · 35–45s
IG · YT Shorts · Paid
01
Open · Tight
Host holds a Kadak Roomali. "This isn't bread. Not exactly."
02
Insert · Kitchen
Roomali being tossed in the kitchen. Paper-thin, perfect circle. Tandoor glow.
03
Talking · Host
"It's traditionally folded like a handkerchief. We crisped it up. Topped it with secret seasoning. It became its own thing."
04
Insert · Table
Kadak Roomali landing on three different family tables. Hands reaching for it instantly.
05
Close · Host
"Some dishes don't need convincing. They just keep coming back to the table." End mark.
Hook (first 3 seconds)
Some dishes don't need convincing. They just keep coming back to the table.
Sound
Sustained sitar drone with a single warm tabla beat at 0:18. Host speaks in mid-tones — explaining, not pitching. Sound supports the warmth, doesn't compete.
Why it travels
Repeatable per signature. Burrah Chop. Tandoori Pomfret. Murgh Malai Kebab. Each gets its own host-led explanation. Library of 8+ in one shoot.
05The Grid

A face the audience
starts to recognise.

The grid stops feeling like a restaurant feed and starts feeling like a place. The host becomes a recurring visual cue — same warmth, different tables.

CC
copperchimney_in
53K · Three campaigns. One feed.
Launch
Kahaani Table Ki · Campaign launch
Mascot
Meet The Copper Host
Launch
#BeforeYouKnewIt opening
Reel
Three generations · Same dish
Reel
First time? Start here.
Reel
My parents already knew
UGC
Family table
Carousel
Bring more to the table
Throwback
Where it all began · Worli 1972

One feed.
Three campaigns.
Year-round consistency.

Kahaani Table Ki, The Copper Host, and Before You Knew It don't fight for space — they layer into one cohesive feed across the year. Modern from a thumbnail. Legacy up close.

Built so that whichever post a viewer lands on, the brand reads the same — warm, observant, premium, ownable.

01
Kahaani Table Ki launch · 54 years of legacy storytelling
02
The Copper Host mascot reveal · Brand mascot drop
03
Before You Knew It opener · Gen Z discovery campaign
04
Pillar reel · Three generations, one dish
05
Host reel · First time? Start here.
06
Gen Z reel · My parents already knew
07
UGC moment · Family table candid
08
Brand carousel · Bring more to the table
09
Throwback drop · Worli flagship 1972
__NUM__Execution Roadmap

Multi-channel execution.
Not a timeline. A coverage map.

Forget month-by-month roadmaps. Here is every surface where Copper Chimney shows up — and every surface MarketinCrew runs for you.

Always-on channels
Daily content, community management, ads, listings, reviews — the rhythm that keeps the brand visible 365 days a year.
Campaign-led pushes
Six campaigns a year layered on top of always-on — bigger swings on storytelling, creators, PR, events, and brand moments.
Swiggy
Swiggy
Listings, banners, photo refresh, food festival placements, ads.
Aggregator
Zomato
Zomato
Profile optimisation, photo SOP, Zomato Pro, banner campaigns, reviews.
Aggregator
Google
Google My Business
GMB posts, photos, Q&A, review responses, local SEO.
Discovery
Meta
Meta Ads
Always-on Instagram + Facebook ads, retargeting, lookalikes.
Paid Media
Instagram
Instagram & Facebook
Daily content, reels, stories, carousels, community management.
Social
YouTube
YouTube Shorts
Story-format reel distribution, chef features, branded films.
Social
WhatsApp
WhatsApp Business
Reservation flows, festive broadcasts, table booking, CRM nudges.
CRM
Influencers
Mumbai food creators, micro & mid-tier collabs, scripted reels.
Creator
PR & Press
Food media outreach, chef features, anniversary stories.
Earned
Celebrities
Curated celebrity dine-ins, content moments, social pickup.
If budget unlocks
Events
Tasting nights, chef's table, festive activations, sip & paint.
Activation
Branding & Mascot
Brand mascot, packaging, menu identity, festive design system.
Branding upsell
Menu Design
Menu refresh, seasonal inserts, autograph editions, festival specials.
Branding upsell
Performance
Monthly dashboards, channel-wise reporting, growth charts.
Reporting
06Idea Bank

Five more ways
the host shows up.

The host is built to last. Here are the next five formats already in the playbook, ready to roll out month after month.

01
First Time At Copper Chimney?
The host recommends the perfect first table — starter, main, bread, drink, dessert. Saveable. Shareable.
02
The Order Captain
Recurring observation series. Every family has one. Every table has one. The audience tags itself in.
03
The Dish That Needs No Introduction
Signature reveals. Burrah Chop. Tandoori Pomfret. Murgh Malai Kebab. The host frames each as the regulars know it.
04
Welcome To Worli
A host-led tour of where the brand began in 1972. Inaugurated by Dilip Kumar. Hosted Dev Anand, Saira Banu.
05
Host's Table of the Month
A monthly recommendation built around one occasion, one outlet, one signature meal. The flagship format.
The Promise

The Copper Host brings the warmth of the dining room into the feed.
It is simple, repeatable, premium, and built to scale —

A human personality.
Stronger recall.
And a consistent voice
people come back to.

Built for Copper Chimney
By MarketinCrew · April 2026