/* ────────────────────────────────────────────────────────
   Copper Chimney × MarketinCrew — Pitch Pages
   Shared brand system (Tab 1 / Tab 2 / Tab 3)
   ──────────────────────────────────────────────────────── */

:root {
  --black: #0e0e0e;
  --black-90: #161412;
  --black-80: #211e1a;
  --cream: #f5efe6;
  --cream-deep: #ece4d6;
  --paper: #faf6ee;
  --copper: #c8983a;
  --copper-soft: #d4b896;
  --copper-deep: #8b6a28;
  --ink: #1f1a14;
  --ink-soft: #4a4339;
  --ink-faint: #7a6f5e;
  --on-dark: #ffffff;
  --on-dark-soft: #d8cfbf;
  --on-dark-faint: #8c8377;
  --line-dark: rgba(212, 184, 150, 0.18);
  --line-light: rgba(31, 26, 20, 0.12);
  --shadow-soft: 0 30px 80px -30px rgba(0,0,0,0.45);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Inter', system-ui, -apple-system, sans-serif;
  background: var(--cream);
  color: var(--ink);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

.serif { font-family: 'Cormorant Garamond', 'Times New Roman', serif; }
.hindi { font-family: 'Tiro Devanagari Hindi', 'Cormorant Garamond', serif; }
.eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--copper);
}
.eyebrow .num { color: var(--copper-deep); margin-right: 14px; opacity: 0.85; }
.eyebrow.on-light { color: var(--copper-deep); }

.container { max-width: 1240px; margin: 0 auto; padding: 0 32px; }
.container-narrow { max-width: 920px; margin: 0 auto; padding: 0 32px; }
section { padding: 140px 0; position: relative; }
section.compact { padding: 100px 0; }

.sec-dark { background: var(--black); color: var(--on-dark); }
.sec-cream { background: var(--cream); color: var(--ink); }
.sec-paper { background: var(--paper); color: var(--ink); }
.sec-deep { background: var(--black-80); color: var(--on-dark); }

.hairline { width: 60px; height: 1px; background: var(--copper); display: inline-block; vertical-align: middle; }
.hairline-tall { width: 1px; height: 36px; background: var(--copper); display: block; margin: 16px 0; }

/* ─── TOP NAV ─── */
.topbar {
  position: sticky; top: 0; z-index: 100;
  background: rgba(14,14,14,0.95);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line-dark);
}
.topbar-inner {
  max-width: 1400px; margin: 0 auto; padding: 14px 32px;
  display: flex; align-items: center; gap: 32px;
}
.brand {
  display: flex; flex-direction: column; line-height: 1;
  border-right: 1px solid var(--line-dark);
  padding-right: 24px;
}
.brand-name {
  font-family: 'Cormorant Garamond', serif;
  font-weight: 600;
  font-size: 22px;
  letter-spacing: 0.18em;
  color: var(--copper);
}
.brand-est { font-size: 9px; letter-spacing: 0.4em; color: var(--copper-soft); margin-top: 4px; font-weight: 500; }
.brand-tag { letter-spacing: 0.18em; color: var(--on-dark-soft); margin-top: 6px; font-style: italic; font-family: 'Cormorant Garamond', serif; font-size: 13px; }

.tabnav { display: flex; gap: 4px; flex: 1; justify-content: center; }
.tab {
  padding: 10px 20px;
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--on-dark-soft);
  border: 1px solid transparent;
  border-radius: 999px;
  transition: all 0.3s ease;
  cursor: pointer;
  font-weight: 500;
}
.tab:hover { color: var(--copper); }
.tab.active {
  color: var(--black);
  background: var(--copper-soft);
  border-color: var(--copper-soft);
}
.tab .tab-num {
  color: var(--copper-deep);
  margin-right: 8px;
  font-weight: 600;
}
.tab.active .tab-num { color: var(--black); opacity: 0.5; }

.built-by {
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--on-dark-faint);
  border-left: 1px solid var(--line-dark);
  padding-left: 24px;
  text-align: right;
}
.built-by strong { color: var(--copper); font-weight: 500; }

/* ─── HERO ─── */
.hero {
  min-height: 100vh;
  background: var(--black);
  color: var(--on-dark);
  position: relative;
  display: flex;
  align-items: center;
  overflow: hidden;
  padding: 80px 0 60px;
}
.hero-bg {
  position: absolute; inset: 0;
  background:
    radial-gradient(ellipse at 70% 30%, rgba(200, 152, 58, 0.12), transparent 60%),
    radial-gradient(ellipse at 20% 80%, rgba(200, 152, 58, 0.06), transparent 50%),
    var(--black);
}
.hero-bg::before {
  content: '';
  position: absolute; inset: 0;
  background-image:
    linear-gradient(to right, rgba(212, 184, 150, 0.04) 1px, transparent 1px);
  background-size: 80px 100%;
}
.hero-inner { position: relative; z-index: 2; width: 100%; }
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 80px;
  align-items: center;
}
.hero-eyebrow { display: flex; align-items: center; gap: 18px; margin-bottom: 40px; }
.hero-title {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(64px, 9vw, 132px);
  line-height: 0.92;
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--on-dark);
}
.hero-title .ki { font-style: italic; font-weight: 400; color: var(--copper); }
.hero-hindi {
  font-family: 'Tiro Devanagari Hindi', serif;
  font-size: clamp(20px, 2.2vw, 30px);
  color: var(--copper-soft);
  margin-top: 28px;
  letter-spacing: 0.04em;
  font-style: italic;
  opacity: 0.9;
}
.hero-sub {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(20px, 2.2vw, 30px);
  color: var(--copper-soft);
  margin-top: 28px;
  letter-spacing: 0.02em;
  font-style: italic;
  opacity: 0.95;
}
.hero-tagline {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(20px, 2vw, 26px);
  color: var(--on-dark-soft);
  margin-top: 36px;
  line-height: 1.45;
  max-width: 540px;
  font-style: italic;
}
.hero-tagline strong { color: var(--copper); font-style: normal; font-weight: 500; }

.hero-meta {
  margin-top: 56px;
  display: flex;
  gap: 48px;
  align-items: center;
  flex-wrap: wrap;
}
.hero-meta-item { display: flex; flex-direction: column; }
.hero-meta-label { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--on-dark-faint); margin-bottom: 8px; }
.hero-meta-val { font-family: 'Cormorant Garamond', serif; font-size: 24px; color: var(--copper-soft); font-weight: 500; }

.hero-visual {
  position: relative;
  aspect-ratio: 4/5;
  border: 1px solid var(--line-dark);
  background: var(--black-90);
  overflow: hidden;
  box-shadow: var(--shadow-soft);
}
.hero-visual img { width: 100%; height: 100%; object-fit: cover; }
.hero-visual-overlay {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 30%, rgba(14,14,14,0.55) 80%, rgba(14,14,14,0.85) 100%);
  display: flex; flex-direction: column; justify-content: flex-end;
  padding: 40px;
}
.hero-visual-tag {
  font-size: 10px; letter-spacing: 0.32em; text-transform: uppercase;
  color: var(--copper); margin-bottom: 12px;
}
.hero-visual-cap {
  font-family: 'Cormorant Garamond', serif;
  font-size: 22px;
  line-height: 1.3;
  color: var(--on-dark);
  font-style: italic;
}
.hero-corner {
  position: absolute; top: 16px; right: 16px;
  font-size: 9px; letter-spacing: 0.3em; color: var(--copper-soft);
  border: 1px solid var(--line-dark); padding: 6px 10px;
  text-transform: uppercase;
}

.scroll-cue {
  position: absolute; bottom: 32px; left: 50%; transform: translateX(-50%);
  font-size: 10px; letter-spacing: 0.3em; color: var(--on-dark-faint); text-transform: uppercase;
  display: flex; flex-direction: column; align-items: center; gap: 12px;
}
.scroll-cue::after {
  content: ''; width: 1px; height: 32px; background: var(--copper-soft);
  animation: scrollPulse 2s ease-in-out infinite;
}
@keyframes scrollPulse {
  0%, 100% { transform: scaleY(0.4); opacity: 0.4; }
  50% { transform: scaleY(1); opacity: 1; }
}

/* ─── SECTION HEADER ─── */
.sec-head { margin-bottom: 80px; max-width: 760px; }
.sec-head .eyebrow { margin-bottom: 28px; display: block; }
.sec-title {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(40px, 5vw, 68px);
  line-height: 1.05;
  font-weight: 400;
  letter-spacing: -0.01em;
}
.sec-title em { font-style: italic; color: var(--copper); font-weight: 500; }
.sec-dek {
  font-family: 'Cormorant Garamond', serif;
  font-size: 22px;
  color: var(--ink-soft);
  margin-top: 24px;
  line-height: 1.55;
  font-style: italic;
  max-width: 640px;
}
.sec-dark .sec-dek { color: var(--on-dark-soft); }

/* ─── BIG IDEA ─── */
.big-idea { text-align: center; }
.big-idea-statement {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(48px, 6.5vw, 88px);
  line-height: 1.05;
  font-weight: 400;
  color: var(--ink);
  max-width: 980px;
  margin: 0 auto;
  letter-spacing: -0.015em;
}
.big-idea-statement em { font-style: italic; color: var(--copper-deep); font-weight: 500; }
.big-idea-body {
  margin-top: 60px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  text-align: left;
  max-width: 960px;
  margin-left: auto;
  margin-right: auto;
}
.big-idea-body p { font-size: 17px; color: var(--ink-soft); line-height: 1.7; }
.big-idea-body p strong { color: var(--ink); font-weight: 600; }

/* ─── SHIFT ─── */
.shift-row {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 48px;
  align-items: center;
  padding: 60px 48px;
  border: 1px solid var(--line-dark);
  background: var(--black-90);
  margin-bottom: 64px;
}
.shift-side { text-align: center; }
.shift-label { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--on-dark-faint); margin-bottom: 16px; }
.shift-text {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(28px, 3vw, 44px);
  line-height: 1.15;
  font-weight: 400;
  color: var(--on-dark-soft);
}
.shift-side.to .shift-text { color: var(--copper); font-style: italic; }
.shift-arrow {
  font-family: 'Cormorant Garamond', serif;
  font-size: 48px; color: var(--copper);
  font-weight: 300;
}

.why-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 64px;
}
.why-card {
  padding: 36px 28px;
  border: 1px solid var(--line-light);
  background: var(--paper);
  transition: all 0.3s ease;
  position: relative;
}
.sec-dark .why-card { background: var(--black-80); border-color: var(--line-dark); }
.why-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-soft); border-color: var(--copper); }
.why-card-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: 14px; letter-spacing: 0.3em;
  color: var(--copper); margin-bottom: 24px; font-weight: 500;
}
.why-card h4 {
  font-family: 'Cormorant Garamond', serif;
  font-size: 24px; line-height: 1.2; font-weight: 500; color: var(--ink);
  margin-bottom: 14px;
}
.sec-dark .why-card h4 { color: var(--on-dark); }
.why-card p { font-size: 14px; color: var(--ink-soft); line-height: 1.6; }
.sec-dark .why-card p { color: var(--on-dark-soft); }

/* ─── PILLARS ─── */
.pillars { display: grid; grid-template-columns: repeat(2, 1fr); gap: 32px; }
.pillar {
  border: 1px solid var(--line-light);
  background: var(--paper);
  padding: 0;
  overflow: hidden;
  transition: all 0.4s ease;
}
.pillar:hover { border-color: var(--copper); transform: translateY(-2px); }
.pillar-img {
  aspect-ratio: 16/9;
  background: linear-gradient(135deg, #1a1714 0%, #2a221b 100%);
  position: relative;
  overflow: hidden;
}
.pillar-img img { width: 100%; height: 100%; object-fit: cover; opacity: 0.92; }
.pillar-img::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 60%, rgba(14,14,14,0.85) 100%);
}
.pillar-num {
  position: absolute; top: 24px; left: 24px;
  font-family: 'Cormorant Garamond', serif;
  font-size: 60px; line-height: 1; color: var(--copper-soft);
  font-weight: 400;
  text-shadow: 0 4px 24px rgba(0,0,0,0.6);
}
.pillar-body { padding: 36px 36px 40px; }
.pillar-kicker { font-size: 11px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--copper-deep); margin-bottom: 16px; }
.pillar-title {
  font-family: 'Cormorant Garamond', serif;
  font-size: 36px; line-height: 1.1; font-weight: 500;
  color: var(--ink); margin-bottom: 16px;
}
.pillar-desc { font-size: 15px; color: var(--ink-soft); line-height: 1.65; margin-bottom: 28px; }
.pillar-hook {
  border-top: 1px solid var(--line-light);
  padding-top: 24px;
  font-family: 'Cormorant Garamond', serif;
  font-style: italic;
  font-size: 20px;
  line-height: 1.4;
  color: var(--copper-deep);
}
.pillar-hook::before { content: '"'; color: var(--copper); margin-right: 4px; }
.pillar-hook::after { content: '"'; color: var(--copper); margin-left: 4px; }
.pillar-hook-label { display: block; font-style: normal; font-family: 'Inter', sans-serif; font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 10px; }

/* ─── MOOD ─── */
.tone-words {
  display: flex; flex-wrap: wrap; gap: 12px 32px;
  margin-bottom: 64px;
  align-items: center;
}
.tone {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(28px, 3.4vw, 44px);
  color: var(--ink);
  font-weight: 500;
  line-height: 1;
}
.tone:nth-child(even) { color: var(--copper-deep); font-style: italic; }
.tone-dot { color: var(--copper); font-size: 0.5em; opacity: 0.6; }

.moodboard {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  grid-auto-rows: 200px;
  gap: 12px;
}
.mood-tile {
  overflow: hidden;
  background: var(--cream-deep);
  position: relative;
  border: 1px solid var(--line-light);
}
.mood-tile img { width: 100%; height: 100%; object-fit: cover; }
.mood-tile.tall { grid-row: span 2; }
.mood-tile.wide { grid-column: span 2; }
.mood-cap {
  position: absolute; bottom: 12px; left: 12px;
  font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase;
  background: rgba(14,14,14,0.85); color: var(--copper-soft);
  padding: 6px 10px; backdrop-filter: blur(6px);
}
.mood-note {
  margin-top: 48px;
  padding: 32px 40px;
  border-left: 2px solid var(--copper);
  background: var(--paper);
  font-family: 'Cormorant Garamond', serif;
  font-size: 22px; font-style: italic; line-height: 1.5;
  color: var(--ink-soft);
}

/* ─── REFERENCES ─── */
.refs-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.ref {
  background: var(--black-80);
  border: 1px solid var(--line-dark);
  overflow: hidden;
  transition: all 0.3s ease;
  display: flex;
  flex-direction: column;
}
.ref:hover { border-color: var(--copper); transform: translateY(-2px); }
.ref-embed {
  width: 100%;
  aspect-ratio: 9/16;
  background: var(--black);
  position: relative;
}
.ref-embed iframe { width: 100%; height: 100%; border: 0; }
.ref-static {
  width: 100%;
  aspect-ratio: 9/16;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  background:
    radial-gradient(ellipse at 50% 35%, rgba(200,152,58,0.12), transparent 70%),
    linear-gradient(135deg, #1a1714, #2a221b);
  color: var(--copper-soft);
  font-family: 'Cormorant Garamond', serif;
  font-style: italic;
  text-align: center;
  padding: 40px 28px;
  font-size: 18px;
  line-height: 1.4;
  position: relative;
}
.ref-static::before {
  content: '';
  position: absolute; inset: 24px;
  border: 1px solid rgba(212, 184, 150, 0.15);
  pointer-events: none;
}
.ref-static-handle {
  font-family: 'Cormorant Garamond', serif;
  font-size: 24px;
  font-style: normal;
  color: var(--copper);
  font-weight: 500;
  margin-bottom: 18px;
  letter-spacing: 0.02em;
}
.ref-static-line {
  font-size: 14px; line-height: 1.5; color: var(--on-dark-soft);
  font-style: italic;
}
.ref-static-link {
  margin-top: 24px;
  font-size: 11px;
  font-style: normal;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--copper);
  border: 1px solid var(--copper);
  padding: 9px 16px;
  display: inline-block;
  transition: all 0.3s ease;
}
.ref-static-link:hover { background: var(--copper); color: var(--black); }
.ref-body { padding: 24px 24px 28px; flex: 1; display: flex; flex-direction: column; }
.ref-source {
  font-size: 10px; letter-spacing: 0.28em; text-transform: uppercase;
  color: var(--copper); margin-bottom: 10px;
}
.ref-title {
  font-family: 'Cormorant Garamond', serif;
  font-size: 22px; font-weight: 500; line-height: 1.25;
  color: var(--on-dark); margin-bottom: 14px;
}
.ref-note { font-size: 13px; color: var(--on-dark-soft); line-height: 1.6; }
.ref-note strong { color: var(--copper-soft); font-weight: 500; }

/* ─── STORYBOARDS ─── */
.story-block {
  margin-bottom: 96px;
  border: 1px solid var(--line-light);
  background: var(--paper);
  overflow: hidden;
}
.story-block:last-child { margin-bottom: 0; }
.story-head {
  padding: 40px 48px;
  border-bottom: 1px solid var(--line-light);
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 32px;
  align-items: center;
}
.story-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: 80px; line-height: 1;
  color: var(--copper); font-weight: 400;
}
.story-meta-kicker { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--copper-deep); margin-bottom: 8px; }
.story-title { font-family: 'Cormorant Garamond', serif; font-size: 38px; font-weight: 500; line-height: 1.1; color: var(--ink); }
.story-format {
  text-align: right;
  font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--ink-faint);
  border-left: 1px solid var(--line-light); padding-left: 24px;
}
.story-format strong { display: block; color: var(--copper-deep); font-size: 14px; margin-top: 4px; letter-spacing: 0.18em; }

.story-frames {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
}
.frame {
  aspect-ratio: 9/16;
  background: var(--black-90);
  position: relative;
  border-right: 1px solid var(--black);
  overflow: hidden;
}
.frame:last-child { border-right: 0; }
.frame-num {
  position: absolute; top: 14px; left: 14px;
  font-size: 10px; letter-spacing: 0.3em; color: var(--copper);
  z-index: 2;
}
.frame-body {
  position: absolute; inset: 0;
  padding: 60px 22px 28px;
  display: flex; flex-direction: column; justify-content: flex-end;
  background:
    linear-gradient(180deg, transparent 40%, rgba(14,14,14,0.82) 75%, rgba(14,14,14,0.95) 100%),
    radial-gradient(ellipse at 60% 40%, rgba(200, 152, 58, 0.18), transparent 60%),
    linear-gradient(135deg, #1a1714, #2a221b);
}
.frame-shot { font-size: 10px; letter-spacing: 0.24em; text-transform: uppercase; color: var(--copper-soft); margin-bottom: 8px; }
.frame-cap {
  font-family: 'Cormorant Garamond', serif;
  font-size: 16px;
  color: var(--on-dark);
  line-height: 1.35;
  font-style: italic;
}

.story-foot {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 0;
  border-top: 1px solid var(--line-light);
}
.story-foot > div {
  padding: 28px 32px;
  border-right: 1px solid var(--line-light);
}
.story-foot > div:last-child { border-right: 0; }
.story-foot-label { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--copper-deep); margin-bottom: 12px; }
.story-hook {
  font-family: 'Cormorant Garamond', serif;
  font-size: 20px; line-height: 1.35; font-style: italic; color: var(--ink);
}
.story-hook::before { content: '"'; color: var(--copper); margin-right: 2px; }
.story-hook::after { content: '"'; color: var(--copper); margin-left: 2px; }
.story-detail { font-size: 13px; color: var(--ink-soft); line-height: 1.6; }
.story-detail strong { color: var(--ink); font-weight: 600; }

/* ─── GRID PREVIEW ─── */
.grid-mock-wrap {
  display: grid;
  grid-template-columns: 0.85fr 1fr;
  gap: 64px;
  align-items: center;
}
.ig-frame {
  background: var(--black-80);
  border: 1px solid var(--line-dark);
  border-radius: 4px;
  padding: 24px;
  box-shadow: var(--shadow-soft);
}
.ig-head {
  display: flex; align-items: center; gap: 14px;
  padding-bottom: 20px;
  border-bottom: 1px solid var(--line-dark);
  margin-bottom: 20px;
}
.ig-avatar {
  width: 48px; height: 48px; border-radius: 50%;
  background: linear-gradient(135deg, var(--copper), var(--copper-deep));
  display: flex; align-items: center; justify-content: center;
  font-family: 'Cormorant Garamond', serif;
  font-size: 22px; color: var(--black); font-weight: 600;
}
.ig-handle { font-size: 13px; font-weight: 500; color: var(--on-dark); }
.ig-meta { font-size: 11px; color: var(--on-dark-faint); margin-top: 2px; }
.ig-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 3px;
}
.ig-tile {
  aspect-ratio: 1;
  background: var(--black-90);
  position: relative;
  overflow: hidden;
}
.ig-tile img { width: 100%; height: 100%; object-fit: cover; }
.ig-tile-overlay {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 50%, rgba(14,14,14,0.9));
  padding: 12px;
  display: flex; flex-direction: column; justify-content: flex-end;
}
.ig-tile-cap { font-family: 'Cormorant Garamond', serif; font-style: italic; font-size: 11px; color: var(--copper-soft); line-height: 1.25; }
.ig-tile-tag { position: absolute; top: 8px; right: 8px; font-size: 8px; letter-spacing: 0.18em; color: var(--copper); background: rgba(0,0,0,0.6); padding: 3px 6px; border-radius: 2px; text-transform: uppercase; }

.grid-side h3 {
  font-family: 'Cormorant Garamond', serif;
  font-size: 36px; line-height: 1.15; font-weight: 500;
  margin-bottom: 24px;
}
.grid-side p { font-size: 16px; color: var(--on-dark-soft); line-height: 1.7; margin-bottom: 24px; }
.grid-side p em { color: var(--copper); font-style: italic; }
.grid-legend {
  margin-top: 32px;
  display: grid; grid-template-columns: 1fr 1fr; gap: 12px 24px;
}
.grid-legend-item {
  display: flex; gap: 12px; align-items: flex-start;
  font-size: 13px; color: var(--on-dark-soft);
  border-top: 1px solid var(--line-dark); padding-top: 12px;
}
.grid-legend-num {
  font-family: 'Cormorant Garamond', serif;
  color: var(--copper); font-size: 18px; font-weight: 500;
  line-height: 1; min-width: 24px;
}
.grid-legend-item strong { color: var(--on-dark); font-weight: 500; }

/* ─── CAROUSEL ─── */
.carousel-wrap {
  margin-top: 56px;
  background: var(--black-80);
  padding: 56px 0;
  border: 1px solid var(--line-dark);
  overflow: hidden;
}
.carousel-rail {
  display: flex; gap: 24px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding: 0 56px 16px;
  scrollbar-width: thin;
}
.carousel-rail::-webkit-scrollbar { height: 6px; }
.carousel-rail::-webkit-scrollbar-track { background: var(--black); }
.carousel-rail::-webkit-scrollbar-thumb { background: var(--copper-deep); }
.slide {
  flex: 0 0 320px;
  aspect-ratio: 4/5;
  background: linear-gradient(160deg, var(--black-90), var(--black));
  border: 1px solid var(--line-dark);
  padding: 40px 36px;
  display: flex; flex-direction: column; justify-content: space-between;
  scroll-snap-align: start;
  position: relative;
}
.slide::after {
  content: '';
  position: absolute; inset: 24px;
  border: 1px solid rgba(212, 184, 150, 0.08);
  pointer-events: none;
}
.slide-num { font-family: 'Cormorant Garamond', serif; color: var(--copper); font-size: 22px; font-weight: 500; }
.slide-text {
  font-family: 'Cormorant Garamond', serif;
  font-size: 28px; line-height: 1.2; color: var(--on-dark);
  font-weight: 500;
}
.slide-text em { color: var(--copper); font-style: italic; }
.slide-foot { font-size: 10px; letter-spacing: 0.32em; text-transform: uppercase; color: var(--on-dark-faint); }
.slide.cover {
  background: linear-gradient(160deg, var(--copper-deep), #4a2f0e);
  border-color: var(--copper);
}
.slide.cover .slide-text { color: var(--on-dark); font-style: italic; }
.slide.cover .slide-num { color: var(--on-dark); }
.slide.cta {
  background: var(--paper); color: var(--ink);
  border-color: var(--copper);
}
.slide.cta .slide-text { color: var(--ink); }
.slide.cta .slide-text em { color: var(--copper-deep); }
.slide.cta .slide-num, .slide.cta .slide-foot { color: var(--copper-deep); }

/* ─── ROADMAP ─── */
.timeline {
  position: relative;
  padding-left: 0;
}
.timeline-rail {
  position: absolute; top: 32px; left: 0; right: 0;
  height: 1px; background: var(--copper-deep); opacity: 0.4;
}
.timeline-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 0;
  position: relative;
}
.phase { padding-right: 32px; position: relative; padding-top: 64px; }
.phase::before {
  content: ''; position: absolute; top: 26px; left: 0;
  width: 14px; height: 14px; border-radius: 50%;
  background: var(--copper); border: 3px solid var(--black-80);
  box-shadow: 0 0 0 1px var(--copper);
}
.phase-when { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--copper); margin-bottom: 14px; }
.phase-name {
  font-family: 'Cormorant Garamond', serif;
  font-size: 28px; line-height: 1.15; font-weight: 500;
  color: var(--on-dark); margin-bottom: 18px;
}
.phase ul { list-style: none; padding: 0; }
.phase ul li {
  font-size: 13px; color: var(--on-dark-soft); line-height: 1.7;
  padding-left: 16px; position: relative; padding-bottom: 6px;
}
.phase ul li::before {
  content: '—'; position: absolute; left: 0; color: var(--copper);
}

/* ─── IDEA BANK ─── */
.ideas {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 16px;
  margin-top: 48px;
}
.idea {
  padding: 36px 28px;
  border: 1px solid var(--line-light);
  background: var(--paper);
  transition: all 0.3s ease;
  position: relative;
  min-height: 280px;
  display: flex; flex-direction: column;
}
.idea:hover { border-color: var(--copper); background: var(--cream); transform: translateY(-3px); }
.idea-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: 56px; line-height: 1; color: var(--copper);
  font-weight: 400; margin-bottom: 24px;
  border-bottom: 1px solid var(--line-light); padding-bottom: 16px;
}
.idea-title {
  font-family: 'Cormorant Garamond', serif;
  font-size: 22px; line-height: 1.2; font-weight: 500;
  margin-bottom: 14px;
}
.idea-desc { font-size: 13px; color: var(--ink-soft); line-height: 1.6; flex: 1; }

/* ─── PROMISE / CLOSE ─── */
.promise {
  text-align: center;
  padding: 180px 0;
  background: radial-gradient(ellipse at center, rgba(200,152,58,0.08), transparent 70%), var(--black);
}
.promise-mark {
  display: inline-flex; gap: 14px; align-items: center;
  margin-bottom: 60px;
}
.promise-mark .hairline { background: var(--copper); }
.promise-mark span { font-size: 11px; letter-spacing: 0.4em; text-transform: uppercase; color: var(--copper); }

.promise-pre {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(20px, 2vw, 26px);
  color: var(--on-dark-soft);
  margin-bottom: 32px;
  font-style: italic;
}
.promise-statement {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(40px, 5.5vw, 78px);
  line-height: 1.1;
  font-weight: 400;
  color: var(--on-dark);
  max-width: 1080px;
  margin: 0 auto;
  letter-spacing: -0.015em;
}
.promise-statement em { font-style: italic; color: var(--copper); font-weight: 500; }

.promise-sig {
  margin-top: 80px;
  display: inline-flex; flex-direction: column; align-items: center; gap: 10px;
}
.promise-sig-line { font-size: 10px; letter-spacing: 0.4em; text-transform: uppercase; color: var(--on-dark-faint); }
.promise-sig-line strong { color: var(--copper); font-weight: 500; }

/* ─── FOOTER ─── */
footer {
  background: #050505;
  color: var(--on-dark-faint);
  padding: 40px 0;
  border-top: 1px solid var(--line-dark);
}
.footer-inner {
  display: flex; justify-content: space-between; align-items: center;
  font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase;
  flex-wrap: wrap; gap: 20px;
}
.footer-inner a { color: var(--copper-soft); }

/* ─── RESPONSIVE ─── */
@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; gap: 56px; }
  .pillars { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: repeat(2, 1fr); }
  .moodboard { grid-template-columns: repeat(3, 1fr); }
  .ideas { grid-template-columns: repeat(2, 1fr); }
  .timeline-grid { grid-template-columns: 1fr 1fr; gap: 48px; }
  .timeline-rail { display: none; }
  .phase { padding-top: 32px; }
  .grid-mock-wrap { grid-template-columns: 1fr; }
  .refs-grid { grid-template-columns: 1fr 1fr; }
  .story-frames { grid-template-columns: repeat(2, 1fr); }
  .story-foot { grid-template-columns: 1fr; }
  .story-foot > div { border-right: 0; border-bottom: 1px solid var(--line-light); }
  .topbar-inner { flex-wrap: wrap; gap: 16px; }
  .built-by { display: none; }
}
@media (max-width: 640px) {
  section { padding: 80px 0; }
  .container, .container-narrow { padding: 0 20px; }
  .moodboard { grid-template-columns: repeat(2, 1fr); }
  .why-grid { grid-template-columns: 1fr; }
  .ideas { grid-template-columns: 1fr; }
  .refs-grid { grid-template-columns: 1fr; }
  .big-idea-body { grid-template-columns: 1fr; }
  .shift-row { grid-template-columns: 1fr; padding: 36px 24px; }
  .shift-arrow { transform: rotate(90deg); }
  .tabnav { width: 100%; justify-content: flex-start; overflow-x: auto; }
}

/* Reveal animation */
.reveal { opacity: 0; transform: translateY(20px); transition: all 0.9s cubic-bezier(.2,.8,.2,1); }
.reveal.in { opacity: 1; transform: translateY(0); }

/* === MAY 8 RESTRUCTURE === */
.ai-disclaimer {
  background: linear-gradient(90deg, #2a1f17 0%, #3d2a1f 100%);
  color: #f4e4c8;
  text-align: center;
  padding: 10px 16px;
  font-size: 12px;
  font-family: 'Inter', sans-serif;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  border-bottom: 1px solid rgba(228,176,109,0.3);
  position: sticky;
  top: 0;
  z-index: 100;
}
.ai-disclaimer strong { color: #e4b06d; font-weight: 600; letter-spacing: 0.15em; }
.ai-disclaimer .sep { opacity: 0.4; margin: 0 12px; }

.channel-chart {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: 18px;
  margin-top: 48px;
}
.channel-card {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(228,176,109,0.2);
  border-radius: 12px;
  padding: 22px 18px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  transition: all 0.3s ease;
}
.channel-card:hover {
  border-color: rgba(228,176,109,0.5);
  background: rgba(255,255,255,0.08);
  transform: translateY(-2px);
}
.channel-icon {
  width: 48px;
  height: 48px;
  border-radius: 8px;
  background: rgba(228,176,109,0.12);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 22px;
  font-weight: 600;
  color: #e4b06d;
}
.channel-name {
  font-family: 'Inter', sans-serif;
  font-size: 15px;
  font-weight: 600;
  color: var(--on-dark);
  letter-spacing: 0.02em;
}
.channel-desc {
  font-size: 13px;
  line-height: 1.55;
  color: var(--on-dark-faint);
}
.channel-tag {
  display: inline-block;
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  padding: 3px 8px;
  border-radius: 4px;
  background: rgba(228,176,109,0.15);
  color: #e4b06d;
  margin-top: 4px;
  align-self: flex-start;
}
.channel-tag.upsell { background: rgba(168,123,75,0.2); color: #d4915c; }

.channel-pillars {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-bottom: 32px;
  padding: 24px;
  background: rgba(255,255,255,0.03);
  border-radius: 12px;
  border: 1px solid rgba(228,176,109,0.15);
}
.channel-pillar-title {
  font-family: 'Cormorant Garamond', serif;
  font-size: 22px;
  font-weight: 500;
  color: #e4b06d;
  margin-bottom: 8px;
}
.channel-pillar-desc {
  font-size: 14px;
  line-height: 1.6;
  color: var(--on-dark-faint);
}
@media (max-width: 700px) {
  .channel-pillars { grid-template-columns: 1fr; }
  .ai-disclaimer { font-size: 10px; padding: 8px 12px; letter-spacing: 0.12em; }
}

/* Mascot upsell callout for tab-2 */
.mascot-callout {
  margin: 56px auto 0;
  max-width: 1000px;
  padding: 32px 40px;
  background: linear-gradient(135deg, rgba(228,176,109,0.08), rgba(168,123,75,0.04));
  border: 1px solid rgba(228,176,109,0.3);
  border-radius: 16px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  align-items: center;
}
.mascot-callout img {
  width: 100%;
  border-radius: 12px;
  box-shadow: 0 12px 40px rgba(0,0,0,0.25);
}
.mascot-callout-body h3 {
  font-family: 'Cormorant Garamond', serif;
  font-size: 32px;
  font-weight: 500;
  margin-bottom: 14px;
  line-height: 1.2;
}
.mascot-callout-body h3 em { color: #e4b06d; font-style: italic; }
.mascot-callout-body p {
  font-size: 15px;
  line-height: 1.65;
  color: var(--on-light-soft);
  margin-bottom: 12px;
}
.mascot-callout-tag {
  display: inline-block;
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 4px;
  background: #e4b06d;
  color: #2a1f17;
  font-weight: 600;
  margin-bottom: 16px;
}
@media (max-width: 800px) {
  .mascot-callout { grid-template-columns: 1fr; padding: 24px; }
}

/* Story-block AI image */
.story-image {
  width: 100%;
  aspect-ratio: 16/9;
  margin: 24px 0 32px;
  border-radius: 12px;
  overflow: hidden;
  box-shadow: 0 16px 48px rgba(0,0,0,0.18);
  position: relative;
}
.story-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.story-image-tag {
  position: absolute;
  top: 12px;
  right: 12px;
  background: rgba(0,0,0,0.6);
  color: #e4b06d;
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 4px;
  backdrop-filter: blur(8px);
  font-family: 'Inter', sans-serif;
  font-weight: 500;
}
@media (max-width: 700px) {
  .story-image { aspect-ratio: 4/3; }
}

/* === MAY 8 FIX PASS === */

/* Disclaimer must sit above topbar */
.ai-disclaimer { z-index: 200 !important; }

/* Tab-2 hero — prevent head from cropping */
.hero-visual img { object-position: center top; }

/* Compact channel chart — 7 per row on desktop, responsive collapse */
.channel-chart {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 12px;
  margin-top: 36px;
}
.channel-card {
  padding: 14px 12px;
  gap: 8px;
  border-radius: 10px;
}
.channel-icon {
  width: 38px;
  height: 38px;
  font-size: 14px;
  border-radius: 8px;
  background: rgba(255,255,255,0.95);
  padding: 6px;
}
.channel-icon img { width: 100%; height: 100%; object-fit: contain; }
.channel-name {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.01em;
  line-height: 1.3;
}
.channel-desc {
  font-size: 11px;
  line-height: 1.45;
  color: var(--on-dark-faint);
}
.channel-tag {
  font-size: 9px;
  padding: 2px 6px;
  letter-spacing: 0.12em;
}
@media (max-width: 1100px) { .channel-chart { grid-template-columns: repeat(5, 1fr); } }
@media (max-width: 800px)  { .channel-chart { grid-template-columns: repeat(3, 1fr); gap: 8px; } .channel-desc { display: none; } }
@media (max-width: 500px)  { .channel-chart { grid-template-columns: repeat(2, 1fr); } }

/* Frame image inside each storyboard frame */
.frame {
  display: flex;
  flex-direction: column;
}
.frame-img {
  width: 100%;
  aspect-ratio: 1/1;
  overflow: hidden;
  border-radius: 6px 6px 0 0;
  background: #1a1208;
}
.frame-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.frame-body { padding: 12px; }


/* Fix head-crop on cartoon host pillar cards */
.pillar-img img,
.ig-tile img,
.mood-tile img {
  object-position: center top;
}
/* But for storyboard frames keep center cover */
.frame-img img { object-position: center center; }
.story-image img { object-position: center 35%; }

/* Make pillar/host card aspect taller so heads don't crop */
.pillar-img { aspect-ratio: 4/5; }
@media (max-width: 700px) { .pillar-img { aspect-ratio: 4/5; } }


/* === MAY 8 FIX PASS 2 — strict containment === */

/* CHANNEL ICONS — kill any chance of overflow. SVGs with no intrinsic size will respect these. */
.channel-icon {
  width: 40px !important;
  height: 40px !important;
  flex-shrink: 0 !important;
  background: rgba(255,255,255,0.95);
  border-radius: 8px;
  padding: 5px;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.channel-icon img,
.channel-icon svg {
  width: 100% !important;
  height: 100% !important;
  max-width: 30px !important;
  max-height: 30px !important;
  object-fit: contain !important;
  display: block;
}

/* STORYBOARD FRAMES — let aspect grow + image dominate */
.story-frames {
  display: grid !important;
  grid-template-columns: repeat(5, 1fr) !important;
  gap: 8px !important;
  margin-top: 0 !important;
}
.frame {
  aspect-ratio: auto !important;
  display: flex !important;
  flex-direction: column !important;
  background: var(--black-90) !important;
  position: relative !important;
  border-right: 0 !important;
  overflow: hidden !important;
  border-radius: 8px;
}
.frame-img {
  width: 100%;
  aspect-ratio: 1/1;
  overflow: hidden;
  flex-shrink: 0;
  background: #1a1208;
}
.frame-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  object-position: center;
}
.frame-num {
  position: absolute;
  top: 8px;
  left: 10px;
  z-index: 2;
  background: rgba(0,0,0,0.6);
  color: var(--copper-soft);
  font-family: 'Cormorant Garamond', serif;
  font-size: 14px;
  padding: 2px 8px;
  border-radius: 4px;
  backdrop-filter: blur(4px);
}
.frame-body {
  padding: 12px 10px !important;
  flex: 1;
}
.frame-shot { font-size: 9px !important; margin-bottom: 6px !important; }
.frame-cap { font-size: 11px !important; line-height: 1.4 !important; }

@media (max-width: 900px) {
  .story-frames { grid-template-columns: repeat(2, 1fr) !important; }
}

/* CHANNEL CHART — also enforce row sizing */
.channel-chart {
  display: grid !important;
  grid-template-columns: repeat(7, 1fr) !important;
  gap: 10px !important;
}
.channel-card {
  min-width: 0 !important;
  overflow: hidden !important;
}
@media (max-width: 1100px) { .channel-chart { grid-template-columns: repeat(5, 1fr) !important; } }
@media (max-width: 800px)  { .channel-chart { grid-template-columns: repeat(3, 1fr) !important; } }
@media (max-width: 500px)  { .channel-chart { grid-template-columns: repeat(2, 1fr) !important; } }



  /* === FRAME-IMG BULLETPROOF FIX === */
  .frame-img {
    width: 100% !important;
    height: 0 !important;
    padding-top: 100% !important;
    position: relative !important;
    overflow: hidden !important;
    background: #1a1208 !important;
    aspect-ratio: auto !important;
    flex-shrink: 0 !important;
    display: block !important;
  }
  .frame-img img {
    position: absolute !important;
    top: 0 !important;
    left: 0 !important;
    width: 100% !important;
    height: 100% !important;
    object-fit: cover !important;
    object-position: center !important;
    display: block !important;
  }

/* Brighten dark AI-generated frame images */
.frame-img img {
  filter: contrast(1.05) saturate(1.05);
}


  /* === MAY 9 - SIMPLE FRAME RENDER === */
  .story-frames {
    display: grid !important;
    grid-template-columns: repeat(5, 1fr) !important;
    gap: 12px !important;
    margin-top: 24px !important;
    margin-bottom: 0 !important;
  }
  .frame {
    background: #1a1208 !important;
    border-radius: 8px !important;
    overflow: hidden !important;
    aspect-ratio: auto !important;
    border: 0 !important;
    border-right: 0 !important;
    position: static !important;
    display: block !important;
  }
  .frame-img {
    display: block !important;
    width: 100% !important;
    height: auto !important;
    padding: 0 !important;
    position: static !important;
    background: transparent !important;
    aspect-ratio: auto !important;
    overflow: visible !important;
  }
  .frame-img img {
    display: block !important;
    width: 100% !important;
    height: auto !important;
    max-width: 100% !important;
    position: static !important;
    object-fit: unset !important;
    filter: none !important;
  }
  .frame-num {
    display: inline-block !important;
    position: static !important;
    background: transparent !important;
    color: #e4b06d !important;
    font-family: 'Cormorant Garamond', serif !important;
    font-size: 18px !important;
    font-weight: 500 !important;
    padding: 10px 0 4px 12px !important;
    margin: 0 !important;
    backdrop-filter: none !important;
  }
  .frame-body {
    padding: 6px 12px 14px 12px !important;
  }
  .frame-shot {
    font-size: 9px !important;
    letter-spacing: 0.18em !important;
    text-transform: uppercase !important;
    color: #a87b4b !important;
    margin-bottom: 6px !important;
  }
  .frame-cap {
    font-size: 11px !important;
    line-height: 1.45 !important;
    color: rgba(255,255,255,0.78) !important;
  }
  @media (max-width: 900px) {
    .story-frames { grid-template-columns: repeat(2, 1fr) !important; }
  }


  /* === MAY 9 — STORYBOARD COMPLETE REBUILD (sb-* namespace) === */
  .sb-grid {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 12px;
    margin: 24px 0 0 0;
  }
  .sb-card {
    background: #1a1208;
    border-radius: 8px;
    overflow: hidden;
    display: flex;
    flex-direction: column;
  }
  .sb-photo {
    display: block;
    width: 100%;
    height: 200px;
    object-fit: cover;
    background: #1a1208;
  }
  .sb-caption {
    padding: 12px;
  }
  .sb-num {
    font-family: 'Cormorant Garamond', serif;
    font-size: 16px;
    font-weight: 500;
    color: #e4b06d;
    margin-bottom: 8px;
  }
  .sb-label {
    font-size: 9px;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: #a87b4b;
    margin-bottom: 6px;
  }
  .sb-text {
    font-size: 11px;
    line-height: 1.5;
    color: rgba(255, 255, 255, 0.78);
    font-family: 'Cormorant Garamond', serif;
    font-style: italic;
  }
  @media (max-width: 900px) {
    .sb-grid { grid-template-columns: repeat(2, 1fr); }
    .sb-photo { height: 180px; }
  }
  @media (max-width: 500px) {
    .sb-grid { grid-template-columns: 1fr; }
  }